7/30/2023 0 Comments Sample infographic of survey![]() What story do we want to tell our audience?.In order to distill your nonprofit’s data into just a few key figures to include, consider the following three questions: ![]() “People just want to see the overall impact and where the money went.” “Only essential data should make it into the infographic,” continues Mazarine Treyz, founder of Wild Woman Fundraising. “There’s a tendency to try to represent every department within the organization, but you should really share only two or three good pieces of data to tell a story,” says Zach Hochstadt, founding partner of the nonprofit marketing firm Mission Minded. As such, nonprofits that switch to an infographic format are often tempted to cram every piece of data from the traditional report into their infographic. Traditional annual reports are lengthy written documents that can drown a reader in information. ![]() Need a visual walkthrough? This video provides more insight on the steps to create a compelling annual guide. We spoke with nonprofit and marketing experts to learn how your organization can create informative, effective nonprofit infographic annual reports that help retain existing donors and encourage new ones to contribute. When done right, infographics can help your organization communicate better with what Aeri Wittenbourgh, communications officer at Concern Worldwide, refers to as “an increasingly visual literate donor population.” To solve this problem, some organizations are abandoning the traditional written annual report format in favor of infographics, which convey relevant information in a more unique and impactful way. But the time and energy typically involved in the creation of these reports often far outweighs their benefit.Īs Kivi Leroux Miller, president of Nonprofit Marketing Guide, explains, “Nonprofits are investing way too much time, energy and money into long, printed reports that no one in their right mind will read.” Many nonprofits publish annual reports to communicate key accomplishments and data points to donors, volunteers and board members from one year to the next.
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